Tactix Team

Andrew Jessick


Pepsi Ad Fires First Shot". Pressing hard into a few trending areas, like the gamification of Instagram campaigns that make the visual platform more interactive, and the refinement of the maturing influencer model with new standards that add accountability, reporting, attribution, communication and a more defined ROI. B2B vertical focuses at this shop include automation, robotics, supply chain, energy and telecom. Trish is a results-oriented, ethical marketing professional with a track record of success in helping professional service firms achieve growth. Go to X17 for more pics of stars on the beach. It's refreshing to know there are still good customer support people out there.

Lindsay Ritschel


It continues to be an interesting and rewarding journey. Lisa Berger Baskin joined the Tactix team in with over 30 years of diverse commercial real estate experience. Having been a broker in Pennsylvania and California, Lisa has represented developers, medical institutions, national retailers, financial institutions, as well as, local businesses in site selection, project development, leasing, zoning and licensing issues.

In additional to her experience as a broker, Lisa is an owner and general partner in commercial real estate projects.

On behalf of the ownership Lisa successfully negotiated the following: I came to Tactix to give my clients more. In commercial real estate information and service is key. Having followed the Tactix team for years, I was always impressed by the testimonials of their clients and the level of service they were able to provide. The deals that Tactix successfully accomplished is unmatched by anyone else in the tristate market. I believed that my 30 years of commercial real estate experience including ownership, development and brokerage would be a unique perspective and an asset for Tactix to have.

Martin Bond joined Tactix in after 20 years as a commercial real estate lawyer. Client he has worked with include:. As a real estate lawyer, most of my time was spent documenting complex transactions, protecting my clients from risk.

A small part of my practice — but the most satisfying by far — was structuring deals to help clients save money. When I had the chance to join Tactix, I jumped at the opportunity. I'd known the people at Tactix for many years, and knew them to be smart, well trained, ethical and hard working. Importantly, they seemed to be having a lot more fun than they'd had as lawyers, largely because they were adding tremendous value for their clients. It also seemed to me that Tactix had created a better mousetrap.

The firm operated much like a law firm, with a high degree of collaboration, a focus on client service, a relentless dedication to getting each client the best deal possible, and an insistence on being free of conflicts of interest. They couldn't have been more different from a traditional commercial real estate brokerage firms. After I joined Tactix, I found that all of my perceptions were right. And I discovered for myself that putting money in a client's pocket is far more satisfying than anything I ever did as a lawyer.

Rob Cellucci has a strong foundation in all facets of commercial real estate leasing and build-to-suit development. Prior to joining Tactix in , Rob worked in the Global Corporate Services division of an international brokerage firm.

Rob assisted corporate clients in the management of office, retail, and industrial transactions, ranging from 3, to , SF. In this role, Rob developed a high level of proficiency while managing each stage of the process, including corporate strategizing, market and financial analysis, site selection, and letter of intent and lease negotiations. Over the course of his career, Rob has successfully managed over 2.

Clients that Rob has had the opportunity to work extensively with include the following organizations among others:. James Madison University, B. Economic and Social Policy of the European Union. Before deciding to leave my relationship with a large, international brokerage firm, I thoroughly vetted several other global brokerage firms in the Philadelphia area.

Frankly, something was missing. Some mentors of mine recommended that, before making a decision, I explore an opportunity with Tactix because of their strong reputation and unique business platform. In an industry sometimes ridden with questionable salesmanship, I perceived Tactix to be a unique organization that strongly promoted the concept of honest and unbiased real estate advisory. Finally, I found that the strict tenant representation model, supported by a collaboration of professionals with storied financial and legal sagacity would allow me to provide my clients with the highest quality service.

It was the right choice. Ryan Conner has been a broker with Tactix since His passion for all things real estate started during his days as a Special Projects Coordinator for the Riverfront Development Corporation of Delaware, a state chartered public corporation established to rehabilitate and revitalize Wilmington, Delaware's major waterway — the Christiana Riverfront.

Since joining Tactix he has worked on some of the most significant, exciting tenant representation projects in the region:. Ryan also remains connected to his roots in land development representing institutions and individuals in the disposition of land with development opportunity.

University of Delaware, B. When I decided to leave Preferred Unlimited over four years ago, I considered almost every national, full service brokerage firm in the region. But after meeting with the principals of Tactix the decision was an easy one. The Tactix platform was different than any I had seen. No other firm offered a genuine tenant advocacy model staffed with real estate professionals not salespeople with deep legal and financial backgrounds and no other firm offered me regular, direct access to the owners of the firm.

Further, the values of the firm aligned with mine. I continue to be a staunch believer in our unique approach to real estate brokerage and look forward to contributing to the limitless potential of this company. Tim joined Tactix in , continuing a year career in commercial real estate. Throughout his career, he advised public companies, institutional owners and private companies in site selection, new leases, lease restructurings, development and financing.

When I started in the real estate industry over 25 years ago, each firm had its own database of information. It was a closely guarded secret of availabilities, market rates and sales prices. However, over the past several years, information has become commoditized.

It is easily accessible, and the various platforms that provide this information to the brokerage industry make it available equally to all. I selected Tactix for several reasons. They uncompromisingly work for the users of real estate. Their clients can be certain that there is no conflict of interest when they are at the negotiation table.

Most of the members of Tactix have advanced degrees representing a range of interests from law to the advanced sciences. It gives the members of the team the confidence that when walking into a meeting there is no real estate problem that may arise that cannot be solved for our clients.

Scott Crumley has been a broker with Tactix since At Drinker, he was a member of the commercial real estate group where he specialized in complex leasing transactions and earned the distinction of being named a Pennsylvania Rising Star by Law and Politics magazine.

In addition to leasing transactions, his legal experience included acquisitions, dispositions and financings of numerous commercial properties as well as the preparation negotiation of construction and design contracts. Since joining Tactix he has worked on many significant, exciting tenant representation projects for clients including:.

University of Richmond School of Law, J. During my time as a practicing lawyer I had professional interactions with many brokers and saw that the quality of those brokers varied widely, sometimes to the detriment of their clients.

My impressions of Tactix were quite different from other brokers—they consistently advocated for their clients with skill and professionalism and were instrumental in bringing transactions to a successful conclusion. When I decided to make a career change to brokerage Tactix was the clear choice for me. After 8 years in financial sales and banking, Rick Freeth joined Tactix as an opportunity to grow with an industry as hot as Philadelphia.

He is a huge proponent of the Philanthropic side of business, actively involving himself in community financial literacy and grassroots small business growth. Great things happen to most people but a few times in life. Sometimes you find something you are good at, and sometimes you find something you do purely because you enjoy it; the team here has been fortunate enough to marry both.

The quality of the work and the reputation this team brings to the table speak for themselves. Leah joined the Tactix team in ; bringing with her over 15 years of real estate experience, across a variety of different service lines; including commercial leasing, project management, property management, and residential sales. Leah began her Real Estate career while still in high school; as a Receptionist and Office Administrator at a prominent Mainline residential firm.

Leah continued and expanded this position, for approximately five years, while attending Villanova University; as well as completing the education for her real estate salesperson license. Most recently she was the Operations Director at another tenant only representation firm.

The Tactix team has earned an unsurpassed reputation for being ethical, conflict free, hardworking advocates for their clients. This reputation, combined with a culture that is focused on doing good work, as opposed to pushing sales, is a breath of fresh air within the industry; and something that I am proud to have the opportunity to be a team member.

Wayne Hunt joined Tactix in after 30 years of progressive institutional experience in commercial real estate as both a manager and practitioner with national firms. University of Massachusetts, B. I previously worked with the principals of Tactix on many complex real estate transactions where I was on the other side representing the landlord.

In all instances, I found them to be extremely well informed, very bright and unapologetic advocates for their client. When the opportunity arose to join my former adversaries in a collaborative environment, where the interest of the client is paramount and the professionals have accretive financial and legal skill sets, I took it.

Jones brought an extensive administrative, public relations and special events background. This position ended when she had to assist with the six year closure process of this facility due to the Base Realignment and Closure mandate. While there she coordinated 10 Presidential visits, 6 major air shows, 5 golf tournaments as well as serving as the community liaison officer, emergency response media coordinator and command spokesperson.

Additionally, she served as a Chief Administrator in the Navy Reserves for more than 18 years. She is a strong project manager and has brought innovative administrative ideas and organizational procedures with her to Tactix.

Assisting with the closure of the Naval Air Station was a daunting and stressful six year process. I was looking for a new challenge where I could apply my skills at a reputable growing company. Tactix is that and more; they are extremely well respected and their reputation as one of the best Tenant advisory firms in the Philadelphia area precedes them.

It's refreshing to be a part of a team of consummate professionals who work tirelessly for their clients. For the last several decades prior to joining Tactix in , Gary Lozoff was a practicing real estate and corporate transaction attorney in the Philadelphia region.

Gary has handled legal aspects of all types of real estate matters, including commercial, industrial, residential, retail and hospitality asset acquisitions, financing, leasing, construction and operations, and condominium developments and conversions.

Gary has put particular emphasis in his professional practice on investment acquisitions, real estate development transactions, and user-based build-to-suit and other space leases. I chose to join my other professional colleagues at Tactix to prove out three relatively simple, related theses:.

Given his strong financial background, Kartik initially served as the firm's "go to" financial analyst, creating customized financial models for the firm's most complex transactions. Within a short period of time Kartik transitioned into full time brokerage. He has advised many clients in their commercial real estate needs in various industries, from high-profile law firms and pharmaceutical companies to legal, nonprofit, and public interest firms.

Prior to joining Tactix, Kartik was a financial associate for The Vanguard Group where he was responsible for daily mutual fund valuations including the Vanguard's Index , the largest mutual fund in the industry at the time. During his tenure at Tactix, Kartik has had the privilege to work with the following companies among others:. Pennsylvania State University, B. Tactix is not about sales and revenue quotas. It is about yielding outcomes that are in the best interest of our clients.

We do it with a team of professionals who use their financial, business and legal acumen to strongly advocate for our clients. Couple this with our collaborative team approach to all transactions and it was an easy decision to be part of the Tactix team.

Upon her move to the Philadelphia area, Trish quickly developed a sizable network and achieved measurable success as Director of Business Development for two Center City based architectural firms. Trish is a results-oriented, ethical marketing professional with a track record of success in helping professional service firms achieve growth.

A highly motivated, self starter, she has demonstrated business development, client service, presentation, and training skills. At Tactix, her focus is on increasing awareness of the firm, promoting technical staff expertise, and developing new business.

With many years of direct experience and a proven track record of helping professional services firms achieve significant growth, I had numerous career opportunities available to me. Tactix offered something different and compelling for my future. I chose Tactix because their reputation for excellence, ethical practices and commitment to client service, align perfectly with my personal and professional values. As such I can confidently and passionately introduce Tactix to prospective clients.

Michael comes to Tactix armed with invaluable time spent within the financial industry. After four years working at a prominent Boston-based investment management firm, he returned home to the Philadelphia area to join Tactix. With his financial knowledge and experience in sales, Michael brings a skill set that uniquely translates to relationship development, client retention, and lease negotiation.

When I started to consider transitioning into brokerage, I asked a lot of friends in the industry about Tactix. The response was always the same: I knew this was where I wanted to grow, and these were the people I wanted to learn from.

The availability and brand identification of Diet Pepsi flavor variants varies by country. In the United States, Diet Pepsi is marketed as having zero calories, as FDA guidelines categorize products with fewer than five calories per serving to be labeled as containing "zero calories". Though Diet Pepsi is represented worldwide as a low- or no-calorie beverage, the ingredients comprising its makeup vary in some cases by the country of origin.

In the US, its ingredients are recorded as "carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate preserves freshness , caffeine, citric acid, natural flavor; phenylketonurics: The initial formulation of Diet Pepsi was sweetened with the artificial sweetener saccharin , [22] although concerns over saccharin emerged in the s, prompting a shift to an alternative sweetener, aspartame , which was marketed as the brand NutraSweet, in When it was first introduced in , Diet Pepsi was packaged in glass bottles, and was also made available in can format.

The logo used in the packaging and advertisement of Diet Pepsi has changed multiple times since its original iteration. In October , PepsiCo announced it would be redesigning its logo and re-branding many of its products, including Diet Pepsi. In the case of Diet Pepsi, the logo consisted of the small "smile". The Classic Sweetener Blend variety was distinguished by its use of the wordmark along with the "smile" logo, and a light blue label background in contrast to the modern formulation's silver label.

By mid, packages of Classic Sweetener Blend dropped the wordmark, and began using the modernized wordmark instead. With the restoration of aspartame as the main sweetener in the regular version, the alternate label was dropped. While it was initially advertised alongside Pepsi, Diet Pepsi began to be promoted independently in the late s. The musical jingle from this ad generated popular culture appeal to the extent that it was eventually recorded and played on the radio, and later became a Top 40 hit.

Since its inception, musicians, professional athletes, actors and actresses have been featured prominently in the promotion of Diet Pepsi. In , immediately following Super Bowl XIX , the game's respective quarterbacks, Joe Montana and Dan Marino , met in a hallway of what appeared to be a football stadium.

Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time. In the late s, Michael J. Fox appeared in commercials for Diet Pepsi, including a memorable commercial that featured him making a robot clone of himself. In that commercial, Fox's girlfriend played by Lori Loughlin shows up and accidentally hits Fox with the door, causing him to fall down a chute into the basement.

The girlfriend takes the robot clone on a date and leaves the real Fox trapped. Cindy Crawford was also brought back in to introduce a new packaging design for Diet Pepsi, and again in to promote the revised slogan "Light, crisp, refreshing" with an ad which debuted during Super Bowl XXXIX. From Wikipedia, the free encyclopedia. Diet Pepsi The Diet Pepsi logo used from ; present. Retrieved May 18, Retrieved April 21, Archived from the original on April 18, Archived from the original on May 28, Archived from the original on March 24, Archived from the original on April 17, Archived from the original on July 22, Archived from the original PDF on October 11, Retrieved April 29, Archived from the original on December 19, Retrieved December 16, Retrieved 11 September The New York Times.