Protecting breastfeeding – Protecting babies fed on formula
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We are using cookies to give you the best experience on our website. Danone is locked in fierce competition with Nestlé, particularly in Asia. Claims made that one particular brand is better than another do not stand up to scrutiny. Baby Milk Action is calling for this promotion to be investigated by Trading Standards. Nestlé was asked by Baby Milk Action to address these issues following its takeover of Pfizer Nutrition, but has not done so.
Short-term price discounts distort the cost of formula feeding. Baby Milk Action is calling for permanent price cuts by stopping all the expensive promotional activities. Over 1, people have already signed the No promotion — Cheaper formula petition.
Anyone concerned about being unable to locate a particular brand of formula should heed the Department of Health advice that as all formulas have to comply with composition standards there is no reason to choose one brand over another and it is possible to switch between brands. Nestlé is the target of a boycott , which forces some changes in marketing practices and policies, and Danone has been warned it may also be targeted with a consumer campaign if it does not address all concerns.
Breastmilk substitutes are not included in the list of Nestlé products to boycott as there may be times when these are the only ones available for babies being fed on formula. Campaigners fear that the situation is already deteriorating as the Danone v. Nestlé marketing war reaches the UK. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Baby Milk Action press release 9 April Campaigners are pointing to new aggressive baby milk marketing practices in the UK as a sign of increased competition with Nestlé entering the UK market, where Danone is currently the largest company.
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